Building My Personal Brand

Author

Hardik Save
December 11, 2024

I have 2 reasons why I’m interested in building a personal brand:

  1. To support my multi-passionate personality

  2. Getting access to things that money can’t get
    (Access to Places, People, Opportunities, Experiences)

I’m sure about 2 things about me:

  • I’m good with storytelling

  • I hate creating content

What do I mean by personal brand:

  • I want people to know that someone called Hardik Save exist in the world.

  • I don’t want people to know me for one thing or consider me expert in something.

  • I don’t want any “fans”, I just want people to know a person Hardik Save.

  • I prefer ambitious people to know and follow my journey.

  • I want to make money using my personal brand but by selling my own products and service.

My strengths:

  • I can write decently well engaging content

  • I’m not camera shy

My Weakness:

  • I can’t pose for a photo

  • I can’t follow a script

My understanding:

I need long-form and short-form both to build a strong brand.

  • For long-form, I’m starting with these Notes. I don’t know what Newsletter will bring value to people. Also, I have no idea who and why these people are giving their email address to read these notes.

    However, I’m going to keep making notes public to get more email address. Let’s see how it goes.

  • For short-form, I’m posting on LinkedIn. I have decided to go hard on LinkedIn. Once I have built sustainable content system for LinkedIn, I will focus other places.

I’m not keeping any follower kinda goal because that metric is gone now. It’s all about post reach and engagement.

For now, my goal is understand and create a strong, sustainable LinkedIn content creation system.

Even I feel, once a day on LinkedIn is good. However, this time I don’t want to follow the guru advice. Let me test and form my own analysis.

I’m going to post Thrice for a few weeks.

  • I will check how much content creation is sustainable for me.

  • I will get more chance to see what works and what doesn’t work. I’m sure at least something will be picked up by algorithm.

For Content Creation:

  • [Day in Life] Share my current life - for example, this note. I’m sharing what I’m doing.

  • [Teach] Sharing my learnings valuable for anyone who’s behind me in journey.

  • Document & Build in Public - I’m going to share I’m doing while building Ductar. [#BuildingDuctar]